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Pragmatic Semiconductor
Overview
Pragmatic Semiconductor, founded in 2010 and based in the United Kingdom, operates within the manufacturing sector, specifically focusing on electronics. The company specializes in ultra-low-cost flexible integrated circuits (FlexICs) designed for product authentication and brand protection. Their technology enables real-time, item-level monitoring of goods, which helps to prevent tampering, diversion, and counterfeiting. FlexICs can be easily integrated into existing systems, as they are compatible with most commercial RFID readers and Android smartphones. The production of these circuits is noted for its lower environmental impact compared to traditional silicon chips, utilizing significantly less power, water, and chemicals. Pragmatic Semiconductor's solutions aim to provide businesses with the ability to track and verify the integrity of their products throughout the supply chain, making low-cost authentication feasible for a wider range of items, not just high-value goods. The company emphasizes the importance of brand integrity and consumer health in its mission to combat counterfeiting and enhance product security.