Porsche Data Quality Management in SAP CRM

This case study details the implementation of a customer relationship management (CRM) system by Porsche, focusing on the integration of Precisely's data quality solutions within the SAP CRM framework. The objective was to standardize and consolidate customer records across various global markets, ensuring accurate name and address information in the appropriate languages. The study outlines the challenges faced by Porsche, particularly in managing diverse data formats from multiple third-party applications, which complicated the creation of a unified customer view. The solution involved an automated data quality tool that could efficiently append and cleanse customer data, addressing local nuances and complexities. The implementation has led to improved data quality across all backend services, enhancing communication with worldwide dealers and fostering brand loyalty. The case study highlights the successful rollout of the SAP CRM system, which has received positive acceptance and is being rapidly adopted in various markets.