Strategic Market Alliance Product Information Management Case Study

This case study details the Strategic Market Alliance's (SMA) initiative to standardize product information across its network of over 100 manufacturers and 59 member distributors in the janitorial, sanitation, and foodservice sectors. The document outlines the challenges faced by SMA, including data silos, inaccuracies in product handling information, and inefficiencies in managing regional variations. To address these issues, SMA implemented the EnterWorks Product Information Management (PIM) platform, which aims to create a centralized repository for product data, enhance data quality, and streamline the introduction of new products. The PIM solution is designed to support a consistent omnichannel experience, simplify Global Data Synchronization Network (GDSN) processes, and improve customer communication. The case study highlights the expected benefits, including increased operational efficiency, enhanced member profits, and improved collaboration among members and suppliers. Additionally, it discusses the features of the EnterWorks platform that facilitate these improvements.