Email Marketing Benchmarks Report 2022

This document is an Email Marketing Benchmarks Report for the year 2022. It presents an analysis of email engagement metrics, comparing data from 2022 to previous years, particularly focusing on the shifts observed since the pandemic. The report outlines key findings related to open rates, click-through rates, and unsubscribe rates, providing insights into how these metrics have evolved. It details the impact of email privacy changes on platform statistics and identifies trends across various industries, highlighting sectors such as Technology, Business & Consulting, and Education that have shown positive engagement trends. Conversely, it notes downturns in industries like Logistics and Automotive. The methodology section explains the data collection process, including the exclusion of automated emails and the criteria for the emails analyzed. The report aims to provide clarity on email campaign performance and offers benchmarks for comparison against industry averages.