2024 Search Benchmark Report and Best Practices

This document is a benchmark report focusing on search performance metrics in the e-commerce sector for the first half of 2024. It outlines key metrics such as Search Conversion Rate, Search Engagement Rate, Search Revenue Rate, Search User Rate, and Zero Result Search Rate, providing insights into their significance for online retailers. The report emphasizes the importance of effective search functionality in driving online revenue, particularly during the holiday shopping season. It details industry-specific benchmarks and highlights the varying shopper behaviors across different sectors, including Fashion, DIY, Consumer Electronics, Health & Beauty, FMCG, and Online Pharmacy. The report also discusses best practices for optimizing search performance, including managing synonyms, enhancing product discoverability, and personalizing search results to improve user experience and conversion rates. The data is sourced from Prefixbox Analytics and aims to assist retailers in improving their search capabilities to better meet customer needs.