888casino and 888sports Prerender Implementation Case Study

This case study details the implementation of Prerender by 888casino and 888sports to address indexing issues associated with client-side rendering (CSR) websites. The SEO lead of 888 Holdings, Guy Sasson, articulated the challenge of ensuring that Google receives fully rendered versions of their web pages, which is crucial for maintaining their visibility in search engine results. The study outlines how the dynamic nature of their sports betting sites, which host thousands of URLs, necessitated a solution beyond relying solely on Google's indexing capabilities. By adopting Prerender, they achieved a balance between client-side rendering benefits and the need for fast, fully rendered pages for search engines. The results indicate that this approach allowed them to maintain their leading position in the online gambling market, demonstrating effective control over their indexing process. The case study also highlights the ease of implementation and the support provided by Prerender, contributing to a swift setup and resolution of issues.