Summary
This case study outlines the SEO challenges faced by Softonic, a leading software and app library with over 100 million users and 70 million monthly downloads. The document details how Softonic struggled with getting Google to index their dynamic app pages effectively, particularly due to the complexities of managing third-party apps that were not always optimized for SEO. To address these challenges, Softonic implemented Prerender, a solution that improved the indexing of their pages. The results of this implementation were significant, with an increase in SEO health leading to higher organic traffic and improved website performance metrics. The case study presents specific performance indicators, including a Google PageSpeed Insights score of 92 for desktop, an 'A' grade from Webpage Test, and a Time to First Byte (TTFB) latency of 446ms. Overall, the case study demonstrates how Prerender facilitated a remarkable increase in traffic, averaging over 40 million visitors per month.
