PrestaShop is a French software company founded in 2007, specializing in e-commerce solutions. With an employee size ranging from 201 to 500, the company generates approximately $22.06 million in revenue. PrestaShop focuses on providing tools for businesses to create and manage online stores effectively. The company emphasizes the importance of calculating the Total Cost of Ownership (TCO) when establishing or redesigning e-commerce websites. This includes not only the initial acquisition costs but also ongoing operational expenses that can impact profitability over time. Their published documents, such as guides on TCO and customer relationship management (CRM) for business-to-consumer (B2C) interactions, reflect their expertise in optimizing e-commerce profitability and enhancing customer engagement. Overall, PrestaShop's offerings are rooted in helping businesses navigate the complexities of online retail through comprehensive management and collaboration software solutions.