California NanoSystems Institute Media Strategy with Meltwater

This document is a case study detailing how the California NanoSystems Institute (CNSI) at UCLA utilizes Meltwater's services to enhance its media relations and communications strategies. The CNSI communications team employs Meltwater to identify and engage with target audiences effectively, particularly in the fields of science and entrepreneurship. By leveraging Meltwater's media relations tools, the team successfully pitched a story about a startup in its Magnify Incubator, which led to a partnership with Voice of America. The case study outlines how CNSI uses Meltwater's robust search capabilities to monitor relevant topics and analyze conversations, allowing them to uncover insights about emerging trends and influencers. Additionally, the document describes the use of dashboards and reports to demonstrate the communications team's value and maintain transparency with leadership and stakeholders. Overall, the case study illustrates the strategic advantages gained through the implementation of Meltwater's media intelligence solutions.