Summary
This guide presents a comprehensive list of 34 key performance indicators (KPIs) essential for measuring the success of products in management. It explains what KPIs are, emphasizing their role as quantitative metrics that help track and evaluate performance across various domains, including product usage, customer satisfaction, and commercial success. The document outlines different types of KPIs, such as Product Usage KPIs, which include metrics like Daily Active Users (DAU), Traffic, and Bounce Rate, and Commercial KPIs, which cover financial metrics like Monthly Recurring Revenue (MRR) and Customer Acquisition Cost (CAC). Additionally, it discusses the importance of aligning KPIs with specific goals to enhance decision-making and identify areas for improvement. The guide also provides advice on how to effectively choose and track KPIs to ensure they contribute to better product management outcomes.
