Product Marketing Alliance
HEART Framework for User Experience Metrics
Pages
4
Time to read
4 mins
Language
English
Pages
4
Time to read
4 mins
Language
English
This document is a guide on the HEART Framework, which is designed to assist organizations in evaluating user experience (UX) metrics for software products. Developed by Google's Lead UX Researcher, Kerry Rodden, the framework focuses on five key user metrics: Happiness, Engagement, Adoption, Retention, and Task Success. Each metric is defined and explained, detailing how they can be measured and their significance in assessing the user experience. The guide outlines steps for utilizing the HEART Framework, including setting goals, defining signals, and choosing metrics. It emphasizes the importance of tracking user interactions and satisfaction to improve product design and functionality. The document also provides examples of how to apply the HEART framework effectively, making it a valuable resource for teams looking to enhance their UX strategy and prioritize development efforts based on user feedback and behavior.