Dewey's Bakery Trade Promotion Management Case Study

This case study details Dewey's Bakery's implementation of Promomash as their trade promotion management (TPM) platform. The bakery, founded in 1930, faced challenges in managing deductions and understanding profitability after entering the retail grocery market in 2018. The manual tracking processes were time-consuming and led to inaccuracies. The decision to partner with Promomash was influenced by their comprehensive service and understanding of industry challenges. Following the onboarding, Dewey's Bakery experienced immediate benefits, including significant time savings and improved deduction management. Within six months, over $2 million in deductions were processed. The integration of customer accounts, products, and pricing into Promomash allowed the team to track trade spend and promotion effectiveness more efficiently. The bakery now has the capability to analyze customer-level profitability quickly, which was previously a labor-intensive task. This partnership aims to enhance trade planning and management, contributing to sustained growth and improved profitability in the competitive grocery market.