Marukan and Promomash Trade Promotion Partnership

This case study outlines the partnership between Marukan and Promomash, focusing on the implementation of a comprehensive trade management solution to address Marukan's challenges in trade promotion management. Before the partnership, Marukan faced inefficiencies due to complex tools and manual processes, which hindered their ability to track deductions and promotional effectiveness. Promomash provided a solution that included Deduction Management services and Trade Promotion Management software, enhancing Marukan's operational efficiency. The integration of real-time sales data from Crisp into Promomash analytics allowed for improved reporting and performance analysis. As a result, Marukan achieved a significant increase in promoted sales, which now account for 20-25% of total sales, compared to 12-15% previously. The partnership has led to a positive ROI, with recovered invalid deductions exceeding 120% of the service cost in 2024. Looking ahead, Marukan aims to deepen its use of Promomash for profitability analysis and further optimize trade management processes.