Odyssey Elixir Trade Management System Implementation

This case study details the partnership between Odyssey Elixir and Promomash to implement a trade and deduction management system aimed at supporting Odyssey's growth objectives. Founded in 2021, Odyssey Elixir has rapidly expanded its market presence, necessitating a more robust system to manage increasing data and deductions from retailers. The initial phase involved onboarding with Promomash, focusing on controlling deductions and establishing critical sales data connections. This collaboration resulted in improved visibility into sales performance and deduction management, allowing Odyssey to recover invalid charges and better understand their retail landscape. The case study outlines how the integration of Promomash's platform has enabled Odyssey to analyze trade spend and sales data effectively, leading to smarter planning and decision-making. Key insights gained include identifying demand hotspots and optimizing trade spend budgets, which have contributed to the company's transformation into a data-driven operation. The partnership has proven financially beneficial, with significant deductions recovered since implementation.