Data and Generative AI in System Modernization

This report presents insights from a survey conducted by Publicis Sapient involving 1,000 business leaders, focusing on the role of data and generative AI in system modernization. The findings indicate that data management and predictive analytics are top priorities for IT modernization, with 53 percent of respondents identifying these as key motivators for the next three years. The report highlights a divide between data leaders, who prioritize advanced technologies, and data laggards, who focus on foundational improvements. It details how C-suite and V-suite leaders have different modernization priorities, with the former emphasizing security and compliance, while the latter prioritize data management. The report also discusses the importance of a flexible data strategy for laggards to catch up and the critical role of generative AI in driving innovation. Furthermore, it outlines the challenges organizations face in managing data quality and compliance, emphasizing that a robust data foundation is essential for leveraging generative AI effectively.