Mintel and Pureinsights Partnership for Generative AI

This customer story outlines the collaboration between Mintel, a leading market intelligence agency, and Pureinsights to enhance client experience through the development of a generative question and answer system. The document details Mintel's vision for a seamless connection between client inquiries and their extensive content, insights, and data. With the advent of Generative AI, Mintel sought to capitalize on this technology to improve their service delivery. The partnership involved using vector search, a Large Language Model (GPT-4), and Retrieval Augmented Generation to create Mintel Leap, an AI-powered solution that provides quick and insightful responses to client queries. The document emphasizes the rapid development process facilitated by Pureinsights, which allowed Mintel to experiment with various models and optimize their approach effectively. The resulting system significantly enhances client productivity and discovery, providing a competitive advantage in the market.