PwC
Fraud Risk Guide on Deepfakes and Impersonation
Pages
13
Time to read
11 mins
Publication
Language
English
Pages
13
Time to read
11 mins
Publication
Language
English
This document is a Fraud Risk Guide that addresses the increasing threat of impersonation fraud facilitated by deepfake technology. It outlines the growing trend of such frauds, particularly in Central Eastern Europe, where businesses across various sectors have reported significant financial losses. The guide details methods used by fraudsters, including phishing and the use of deepfake technology to impersonate executives, which complicates the detection of fraudulent communications. It also discusses the legal implications of deepfakes, including violations of personal data protection and potential criminal liabilities. The guide emphasizes the need for organizations to implement robust security measures and awareness training to mitigate the risks associated with impersonation fraud. It provides a structured response plan for organizations that fall victim to such fraud, including immediate actions, recovery strategies, and long-term preventive measures to enhance cybersecurity and crisis management capabilities.