GenAI Impact on Software Delivery in the Middle East

This technical report examines the transformative role of Generative AI (GenAI) in the software delivery lifecycle (SDLC) across the Middle East, particularly focusing on the Gulf Cooperation Council (GCC) countries, Jordan, and Egypt. The report outlines how GenAI has transitioned from experimental use to significant production-grade adoption, enhancing efficiency, innovation, and scalability in software development. It details findings from a survey conducted by PwC Middle East, which indicates that approximately 70% of software teams in the region utilize GenAI at moderate to high levels. The report identifies key stages of the SDLC where GenAI is applied, including ideation, design, coding, testing, and maintenance, and highlights the widening maturity gap between teams that have fully integrated GenAI and those that have not. Furthermore, it discusses the implications for talent development and governance as organizations move towards an AI-augmented SDLC, emphasizing the need for structured observability and investment in AI capabilities to enhance performance benchmarks in digital delivery.