South African Consumer Concerns on Living Costs and Health

This report presents findings from PwC’s Voice of the Consumer Survey 2025, which examines the macroeconomic factors impacting South African consumers. Key concerns identified include the cost of living, economic instability, health risks, and climate change. The report highlights that despite some improvements in consumer conditions, many South Africans still struggle with high living costs, particularly in terms of food security. It emphasizes the necessity for employers to understand the financial pressures their employees face and to consider implementing living wage research to ensure that workers can afford basic needs such as housing and nutrition. The report also discusses the broader implications of economic instability on social issues, including crime and health care access. Furthermore, it outlines the importance of businesses taking action to support employee wellbeing, particularly in the context of climate change and its potential impact on job performance. Overall, the document underscores the critical role of employers in addressing these challenges to foster community stability and employee satisfaction.