Swiss Entertainment and Media Market Outlook 2024–2028

This report serves as an executive summary of the Swiss Entertainment and Media (E&M) market outlook for the years 2024 to 2028. It details the steady but slow growth of the E&M industry in Switzerland, which saw a 1.7% year-on-year revenue increase in 2023, amounting to CHF 21.4 billion. The growth is attributed to the recovery of segments such as live music and trade shows post-COVID-19, alongside shifts in consumer behavior towards streaming services. However, challenges such as inflation and rising living costs are expected to hinder growth, with a projected compound annual growth rate (CAGR) of 1.1% leading to total revenue of CHF 22.6 billion by 2028. The report outlines the performance of various segments, highlighting VR and AR as the fastest-growing, and discusses future opportunities in generative AI within the E&M market. It also notes the decline in print media and traditional TV revenues, emphasizing the ongoing shift towards digital platforms.