Swiss Entertainment and Media Market Outlook 2025-2029

This report is a comprehensive analysis of the Swiss entertainment and media (E&M) market, detailing its growth trajectory from 2025 to 2029. The document outlines that the E&M industry in Switzerland experienced a growth rate of 2.4% in 2024, reaching a total revenue of CHF 21.9 billion, compared to 1.7% in 2023. The report highlights the performance of various segments, noting that OTT video has shown particularly strong growth, while traditional media such as TV and newspapers are facing challenges. It also discusses the impact of global trends, including shifts in consumer behavior towards digital media and the influence of artificial intelligence. The forecast anticipates a compound annual growth rate (CAGR) of 1.5% for the Swiss E&M market, projecting revenues to reach CHF 23.6 billion by 2029. The report further compares the growth of the Swiss market with that of Western Europe, indicating that the latter is expected to grow at a faster rate throughout the forecast period.