Swiss Entertainment and Media Outlook 2024–2028

This report presents the Swiss Entertainment and Media Outlook for the years 2024 to 2028, detailing the current state and future projections of the entertainment and media industry in Switzerland. It notes a revenue increase of 1.7% to CHF 21.4 billion in 2023, although growth is slower compared to previous years due to factors such as inflation and the waning post-COVID recovery. The report predicts a compound annual growth rate (CAGR) of 1.1% through 2028, with total industry revenue expected to reach CHF 22.6 billion. The document emphasizes the need for E&M providers to adapt their business models to leverage digital transformation and data analytics for content personalization and audience engagement. It also discusses the impact of generative artificial intelligence (GenAI) on the industry, outlining current use cases and future opportunities. The report includes detailed segments covering various areas such as cinema, internet access, and business-to-business media, providing insights into growth trends and market dynamics.