This document is a guide detailing Pythian's AI/ML Design & Plan services, which aim to assist organizations in leveraging artificial intelligence and machine learning for improved business outcomes. The service focuses on identifying and categorizing AI/ML use cases based on their potential return on investment and business value. It outlines a structured approach to minimize risks by defining criteria and key performance indicators while determining data requirements. The guide emphasizes the importance of understanding current and future data availability to support AI/ML applications. Additionally, it presents a methodical process for evaluating business problems, assessing the feasibility of AI/ML solutions, and prioritizing use cases. The document highlights the potential benefits of engaging with Pythian's experts to navigate the complexities of AI/ML implementation, ensuring organizations can effectively utilize their data-driven strategies. Overall, it serves as a foundational resource for businesses looking to enhance their data science capabilities through AI/ML.