Revvity Investor Relations Transformation Case Study

This case study details the transformation of Revvity's Investor Relations (IR) strategy following its rebranding in May 2023. The company, which emerged from the divestiture of PerkinElmer’s Analytical and Enterprise Solutions business, faced the challenge of repositioning itself in the capital markets. The IR team, led by Steve Willoughby, recognized the need for a comprehensive approach to engage with a new shareholder base focused on growth. To achieve this, Revvity partnered with Q4 to enhance its IR website and analytics capabilities. The partnership aimed to streamline investor targeting and improve engagement strategies. The case study outlines the steps taken to revamp the IR website, implement a formal shareholder targeting strategy, and utilize analytics for better investor insights. The efforts led to positive feedback from the capital markets and recognition for the IR leader, who was nominated for IRO of the Year by IR Magazine. Overall, the case study illustrates the significant strides made in elevating Revvity's IR profile and fostering stronger relationships with investors.