Preparing Ecommerce Store for Black Friday Success

This guide outlines essential strategies for preparing an ecommerce store for Black Friday, the busiest shopping day of the year. It emphasizes the importance of optimizing website performance to avoid potential revenue losses and damage to brand reputation. The document details various performance issues that can arise, such as higher bounce rates, abandoned carts, and lower conversion rates, which can lead to significant financial impacts. It provides a checklist for assessing key performance factors, including the effectiveness of caching strategies, session timeouts, and the management of marketing beacons. Additionally, the guide discusses the importance of ensuring that mobile sites are as fast as desktop versions, given the high volume of mobile traffic. The document also mentions the potential benefits of a Black Friday Readiness Assessment service offered by QA Consultants, aimed at identifying and addressing performance issues before the peak shopping period.