Summary
This benchmark report, commissioned in August 2023, investigates the impact of generative artificial intelligence (GenAI) on organizations and their data management strategies. The survey received 200 responses from C-level executives, VPs, directors, and senior engineers from Global 2000 firms across various industries. The report outlines the current landscape of GenAI adoption, highlighting that while traditional AI remains valuable, GenAI is emerging as a transformative tool for certain use cases, particularly in creativity and innovation. It documents the investment levels in GenAI tools, with 79% of respondents indicating they have invested in GenAI projects, yet 44% lack a formalized AI strategy. The report further details the anticipated increase in data fabric spending due to GenAI initiatives and identifies barriers to adoption, such as regulatory concerns and data security issues. Overall, it emphasizes the importance of a strong data foundation for successful GenAI implementation.
