Summary
This guide outlines the components of the CCBHC Marketing Kit, designed to assist organizations transitioning to become Certified Community Behavioral Health Clinics (CCBHCs). It includes various email templates and social media posts to effectively communicate the new services and programs being offered. The marketing kit emphasizes the importance of informing the community about expanded access to mental health services, including 24/7 crisis intervention, outpatient services, and support for military members. Each email template is tailored for different audiences, such as community members, referral sources, and payers, detailing the benefits of the CCBHC model and the comprehensive range of services that will be provided. The guide encourages agencies to customize the templates to fit their specific needs and provides contact information for further inquiries. Overall, the document serves as a resource for ensuring a successful launch of CCBHC services.
