Consumer Preferences for Privacy and Personalization 2025

This analytical report presents key findings from Qualtrics XM Institute's 2024 Global Consumer Study, revealing consumer preferences for personalization and concerns about data privacy. With insights from over 23,000 respondents across 23 countries, the report highlights the demand for tailored experiences while emphasizing the significant apprehension regarding the use of personal information. Discover how trust impacts comfort levels with data usage and the varying preferences across differen