Customer Experience in the Fast Food Industry by Country

This report presents findings on customer experience metrics in the fast food industry across various countries from 2022 to 2025. It details consumer satisfaction, trust, recommendation likelihood, and purchase intentions, highlighting that Filipino consumers exhibit the highest levels of satisfaction, trust, and recommendation following their fast food experiences. In contrast, Chinese consumers show the greatest likelihood to purchase more, with a notable 91% indicating this intent. The report notes a slight decline in overall satisfaction, which decreased by 2 percentage points from 2022 to 2025, while the likelihood to purchase more increased by 3 percentage points during the same period. The data is based on a comprehensive survey involving 23,730 consumers from 23 countries, providing a robust overview of trends in customer experience metrics over time. The methodology section outlines the data collection process and the criteria for including responses in the analysis.