Global Consumer Satisfaction and Loyalty Report 2025

This document is a research report detailing the findings of the Qualtrics XM Institute's 2024 Global Consumer Study, which surveyed nearly 24,000 consumers across 23 countries. The report analyzes consumer satisfaction, trust, and loyalty metrics across 20 industries as we approach 2025. Key findings indicate that while overall consumer satisfaction remains stable at 76%, loyalty metrics are declining, with trust and recommendation likelihood decreasing among consumers in various regions. Notably, hotels maintain the highest levels of consumer trust and advocacy, despite experiencing slight declines. The report also highlights significant variations in satisfaction and trust levels among different countries, with Chinese consumers reporting the highest satisfaction and trust ratings. The methodology section outlines the data collection process, emphasizing the demographic representation of respondents to ensure accurate insights into global consumer sentiment. The report serves as a critical resource for understanding trends in consumer behavior and sentiment across industries.