Five Strategies for Measuring Government Affairs ROI

This white paper outlines five strategies for measuring the return on investment (ROI) of government affairs teams. The first strategy focuses on quantifying the financial impact of government affairs by assessing dollars saved or earned through policy outcomes, which can often require collaboration with business units for accurate analysis. The second strategy involves tracking the rate of preferred legislative or regulatory outcomes, emphasizing the importance of systematic tracking of legislation and the outcomes achieved. The third strategy highlights stakeholder scoring, detailing methods for mapping and categorizing stakeholders based on their relationship levels, which can be qualitative or quantitative. The fourth strategy discusses the significance of meeting tracking, which can serve multiple purposes including maintaining institutional knowledge and onboarding new staff. The document aims to provide actionable frameworks and methodologies for organizations seeking to effectively measure and enhance their government affairs efforts.