RafterOne

Overview

RafterOne is a business services company based in Portsmouth, New Hampshire, specializing in custom software and IT services, particularly within the realms of telecommunications and digital marketing. Founded in 2007, the company has grown to employ between 201 and 500 individuals and reported significant revenue figures. RafterOne's expertise is reflected in its recent publication, which addresses common inquiries related to SMS marketing as part of a broader digital marketing strategy. The document outlines essential aspects of managing SMS programs, including the roles responsible for implementation, the mechanics of SMS communication, optimal messaging frequency, and methods for measuring campaign success. It emphasizes the importance of concise messaging and clear calls to action, while also distinguishing SMS from other forms of communication, such as push notifications. This focus on SMS marketing indicates RafterOne's commitment to providing practical insights and solutions for businesses looking to enhance their customer engagement strategies through effective messaging.

Industry