Fundraiser Promotion Preparation Checklist

This document is a checklist designed to guide the preparation for a fundraiser promotion. It outlines various stages necessary for effective fundraising, starting with foundation and setup, including defining a specific fundraising goal along with a purpose and deadline, and ensuring that the donation link functions well on mobile devices. The checklist progresses to social media promotion, detailing specific tasks for platforms such as Instagram, Facebook, and LinkedIn, ensuring the visual identity is consistent across channels. Email promotion is addressed next, advising on the creation of a warm audience list and drafting clear launch emails with follow-up strategies. The document also covers text messaging strategies, event promotion focusing on experiences, community engagement through partners and sponsors, and concludes with guidelines for paid promotion, emphasizing the importance of targeted messaging. Finally, it includes sections on maintaining momentum and follow-through with scheduled updates and acknowledgments post-campaign.