Zain's Digital Transformation Partnership with Readiness IT

This document is a case study detailing Zain Group's partnership with Readiness IT in the telecommunications sector. Zain, a pioneer in mobile telecommunications in the Middle East, has been experiencing rapid growth since its expansion strategy began in 2003. With a customer base exceeding 52.7 million, Zain faced challenges in meeting the increasing demand for new functionalities in its services. To address this, Zain selected Readiness IT as an alternative Application Development and Maintenance (ADM) provider. The partnership has led to significant improvements in Zain's CRM system and has provided essential support for the Business Support Systems team. The project emphasizes rapid Time-to-Market capabilities, crucial for adapting to the dynamic business landscape. Readiness IT's role includes managing ADM services for Siebel, Tibco, and CBiO Stack, conducting system tests, and enhancing performance through database improvements. This collaboration is expected to pave the way for future technological advancements within Zain's operations.