Case Study on Launching a New IQVIA Sub-Brand

This case study details the collaboration between IQVIA’s Digital Enablement Center of Excellence (DECOE) and Rebound to manage participation in various industry events, specifically focusing on the launch of a new sub-brand at the Digital Pharma East (DPE) healthcare marketing conference. The DECOE marketing team enlisted the expertise of Alison Brown, a Senior Consultant for Event Strategy & Management at Rebound, to oversee the event's planning and execution. Key activities included creating a comprehensive event plan, managing the IQVIA booth, coordinating speaking engagements, and hosting a reception for over 600 clients and partners. Additionally, Alison facilitated the launch of the new sub-brand by coordinating the rollout of a website, publication of brand guidelines, and production of targeted content. The case study highlights the successful brand launch at DPE, improved team dynamics, and the strategic shift of the event marketing team towards aligning with broader commercial goals.