Commercial Solutions Non-Promotional Media Program Case Study

This case study outlines the efforts of IQVIA’s Commercial Solutions business unit to enhance their non-promotional media program through expert guidance and strategic oversight. The marketing team had raised concerns regarding content quality and missed targets, prompting Rebound to review the existing program. The assessment revealed inconsistencies in content quality and a lack of awareness among marketers about the content being produced. To address these issues, Rebound appointed Susan Harrell, a consultant with expertise in life sciences, marketing, and public relations, to lead the initiative. She implemented a structured workflow that resulted in the successful delivery of ten thought leadership pieces within six months. Key actions included identifying relevant topics, uncovering PR opportunities, monitoring content production, and establishing a promotional plan to enhance content visibility. Additionally, Susan is collaborating with the Commercial Solutions team on a strategic plan for future non-promotional media efforts.