Health Data Passport Webinar Series Overview

This case study outlines the Health Data Passport Webinar Series organized by IQVIA’s Real World Data (RWD) team. The primary objective of the series is to generate awareness and sales opportunities for IQVIA’s Real World Data and associated technologies on a global scale. Each month, the series features a different country, highlighting its unique RWD assets and demonstrating how these can be leveraged for clinical and commercial opportunities. The series also includes use cases and demonstrations of innovative software to facilitate quick and easy insights. The promotional efforts are led by Suzanne Harris, who is responsible for planning the 2024 itinerary, developing webinar agendas, and creating promotional activities. In just three months, the series has garnered over 1,100 pre-registrants, with leads being nurtured through various marketing initiatives. The case study emphasizes the strategic approach taken to engage diverse personas throughout the product lifecycle.