IQVIA Commercial Solutions Earned Media Program Case Study

This case study outlines the strategic earned media program implemented by IQVIA Commercial Solutions in partnership with Rebound. The program aimed to enhance market visibility and strengthen executive thought leadership within the healthcare and life sciences sectors. The initiative involved a structured approach to media relations, editorial planning, and content development. Key responsibilities included managing a program to achieve 20 media placements annually, developing multiple thought leadership articles, and establishing editorial relationships with leading publications. The program successfully delivered 33 earned media placements in 2025, surpassing the initial goal by 65%. Additionally, the number of annual placements increased significantly from 14 in 2023 to 19 in 2024 and 33 in 2025, reflecting over 130% growth over two years. The case study also highlights the establishment of recurring editorial series, including the Pharmaceutical Executive AI series, which was renewed for a second year, demonstrating the effectiveness of the strategic approach taken.