Launch of RIM Smart Content Management Module

This case study details the collaborative efforts between Rebound and IQVIA’s Safety, Regulatory & Quality (SRQ) Global Business Unit to successfully launch the new RIM Smart Content Management module. The project was initiated due to the need for additional marketing support for the RIM Smart initiatives, particularly from a seasoned marketing consultant with expertise in the regulatory landscape and familiarity with IQVIA’s marketing operations. The consultant undertook a discovery exercise to understand the RIM Smart suite and the competitive landscape. Key outcomes included the completion of a new product launch template, development of a messaging framework, creation of marketing assets such as a capabilities presentation and fact sheet, and the establishment of a new web page. The project involved extensive collaboration with various stakeholders and required effective project management to ensure timely delivery of all customer-facing content and the final web page launch.