Rebound's Fractional Marketing Approach for Inteliquet

This case study outlines the collaboration between Rebound and Inteliquet, an IQVIA company, focusing on the implementation of a fractional marketing approach to enhance Inteliquet's marketing capabilities during a period of limited full-time resources. The document details how Rebound provided a flexible marketing team that adapted to Inteliquet's evolving needs, allowing for the activation of specialized skills on demand. Notable contributions included the development of a comprehensive marketing plan, project management for industry events, and the creation of new messaging and promotional materials. The impact of this collaboration is highlighted through various outcomes such as maintaining marketing continuity during staff transitions, increasing productivity with new content, generating 22 marketing qualified leads from events, achieving cost savings of $13,000, and executing multichannel campaigns to engage over 9,000 Eloqua contacts. The case study emphasizes the effectiveness of fractional marketing in meeting dynamic business requirements.