Rebound Updates Messaging and Web Pages for RDS Therapeutic Areas

This case study details the efforts of a Rebound product marketer who addressed a staffing gap to enhance communication regarding the capabilities of IQVIA’s Centers of Excellence (CoEs) in Biosimilars, Pediatrics, and Dermatology. The marketer undertook a comprehensive approach by familiarizing himself with the challenges associated with conducting clinical trials in these therapeutic areas. This involved reviewing messaging from competing Contract Research Organizations and conducting interviews with multiple subject matter experts. The outcome was the development of three distinct messaging frameworks, which included a value proposition, responses to challenges, and differentiated capabilities. Additionally, the marketer collaborated with RDS Marketing and the IQVIA web team to refresh existing web pages and create new ones, ensuring that the content was aligned with the messaging frameworks. The project management aspect included overseeing the entire process from writing to design and final rollout of the web pages.