B2B Ecommerce Solution Case Study for Papergraphics

This case study details the B2B ecommerce solution implemented by Papergraphics, a company with over 35 years of experience in the large-format printing market. The objective was to enhance their online presence and drive more business through a new website that integrates closely with their existing Sage 500 ERP and Infor CRM systems. The new platform automates various procedures, reducing human involvement in order processing and improving productivity while minimizing errors. The case study outlines several project highlights, including on-site social commerce functionality, intelligent filtering for customizable products, and advanced delivery options tailored to customer needs. The integration of international channels for the UK, Netherlands, and Spain is also discussed, emphasizing the importance of localized sites. Additionally, the project has led to increased cross-selling and up-selling opportunities, improved customer lifetime value, and more effective communication of company and product information.