Pet Family Ecommerce Replatforming Strategy

This document is a case study detailing the replatforming strategy undertaken by Pet Family, a leading UK pet care company, to enhance their ecommerce capabilities. The objective was to address multiple challenges stemming from the use of various ecommerce platforms, including Magento and WooCommerce, which led to management difficulties and increased costs. The document outlines the issues faced by Pet Family, such as performance problems, security risks, and integration challenges with their ERP systems. It describes the selection of Red Technology and their tradeit ecommerce platform as a solution, emphasizing the need for a unified system that supports multiple business models, including B2B and D2C. The case study highlights the implementation of 39 new sites, focusing on improving site performance, user experience, and subscription functionality. The partnership with Red Technology is presented as a strategic move towards a scalable and secure ecommerce ecosystem that meets the evolving needs of Pet Family's diverse customer base.