PME Cake Ecommerce Transformation Case Study

This case study details the ecommerce transformation project undertaken by PME Cake, a company with over 60 years of experience in supplying cake decorating and baking supplies. Initially lacking a digital presence, PME Cake sought assistance to establish an online platform that could cater to both B2B and B2C customers. The project included real-time stock updates for Click & Collect services, multiple fulfillment options, and a built-in call center for customer support. The integration of advanced search tools powered by Elasticsearch and a bespoke connection between tradeit and Microsoft Dynamics 365 Business Central ERP were also key components. Following a successful proof of concept, PME Cake expanded its online operations internationally, launching channels in the US and Spain, and planning further expansions. This project illustrates the significant shift from traditional ordering methods to a comprehensive digital strategy, enabling PME Cake to enhance its market presence and operational efficiency.