Health Systems Marketing as a Strategic Imperative

This document is a guide that outlines the importance of health systems marketing (HSM) for life sciences companies in the context of recent healthcare disruptions. It describes how the pandemic has shifted patient and provider experiences, emphasizing the rise of consumerism in healthcare. The text details various market forces, including chronic workforce shortages and technological advancements, that necessitate innovative care delivery methods. It explains the challenges pharmaceutical companies face in reaching healthcare providers due to decreased access and increased competition for patient attention. The guide presents HSM as a strategic imperative that complements direct-to-consumer and healthcare provider marketing. It highlights the role of Relevate Health in assisting clients with securing formulary placements and systemwide contracts while improving patient outcomes through collaboration with health systems. The document also introduces the 5 Ps of HSM, which include preparation, prioritization, planning, protocolization, and pushing educational resources to care teams and patients.