Radisson Hotel Group Data Management Case Study

This case study details the data management challenges and solutions implemented by Radisson Hotel Group (RHG) to enhance customer experience and operational efficiency. RHG faced significant issues due to siloed data across multiple systems, which compromised data quality and hindered the ability to create a unified customer profile. The organization sought a data unification and management solution to address these challenges. They selected the Reltio Connected Data Platform for its cloud-based architecture, scalability, and user-friendly interface. The phased approach included unifying hotel and B2B data, which streamlined over 30 processes, improved data quality by 30%, and enhanced customer experiences. The case study outlines the benefits of improved pricing negotiations and increased revenue through effective marketing strategies. It also discusses future plans to build comprehensive guest profiles to further enhance customer loyalty and marketing success. Overall, RHG's implementation of the Reltio platform has led to improved data management and operational efficiencies.