This technical report discusses the integration of artificial intelligence (AI) in master data management (MDM) to enhance data governance and create trusted 360-degree views of enterprise data. It outlines the challenges enterprises face in establishing a single version of the truth regarding their data, particularly concerning customer and product information. The report highlights that traditional MDM processes can be bottlenecks due to their complexity and reliance on manual efforts. However, next-generation MDM solutions leverage AI and machine learning to automate data classification and improve operational efficiency. The report emphasizes the importance of MDM in fostering trust in data and notes that enterprises utilizing MDM for data governance report higher confidence in managing their data. It concludes by recommending that organizations explore AI-enhanced MDM products to streamline data processes and enhance data integrity, ultimately supporting their transition to more data-driven operations.