Olympus Property RentPlus Program Impact Analysis

This document is a case study that outlines the implementation and impact of the RentPlus program by Olympus Property, specifically targeting Class A communities and Gen Z renters. The case study describes how Olympus Property views its residents as neighbors and emphasizes the importance of social responsibility in their initiatives. The RentPlus program was piloted in select properties in Utah and has shown significant results, with nearly 9% of enrolled residents transitioning from unscorable to scorable credit tiers. The auto-enrollment feature of RentPlus simplifies the process for residents, allowing them to opt-out at any time. The case study highlights the demographic shift towards Gen Z renters, who often face challenges in building credit history. Olympus Property's VP of Marketing, Sarah Gencarella, notes that RentPlus provides an easier pathway for these renters to establish their credit. Additionally, the program offers ancillary benefits such as ID protection services, contributing to the financial well-being of all residents.