Rentec Direct is a software company founded in 2007, based in the United States, with a focus on the real estate and property management sectors. The company provides solutions aimed at landlords and property managers, facilitating efficient management of rental properties. Their expertise is reflected in their analytical reports, such as the "State of Rent Report 2025," which examines housing affordability trends across the U.S. This report highlights significant shifts in the rental market influenced by various factors, including economic conditions, demographic changes, and policy decisions. It analyzes rent payment data collected from landlords and property managers nationwide, providing insights into regional trends, such as rising, falling, or stabilizing rents. The report underscores the impact of the COVID-19 pandemic on housing dynamics and addresses the challenges of housing supply and affordability. Overall, Rentec Direct's offerings are designed to support stakeholders in navigating the complexities of the rental market through data-driven insights and technology solutions.