Summary
The 2025 Sales Demo Effectiveness Report presents findings from a survey of over 350 sales professionals regarding the challenges and effectiveness of sales demos. It outlines critical insights into the impact of demos on sales outcomes, emphasizing that a poor demo can lead to lost deals, with 81% of sellers reporting they have lost a deal due to a bad demo. The report highlights that many sales teams struggle with demoing complex products, with 92% of sellers indicating their products are difficult to demonstrate. It also discusses the roles of Solutions Engineers (SEs) and Account Executives (AEs) in the demo process, noting that while SEs excel in delivering demos, AEs often conduct them, suggesting a need for better training for AEs. The report concludes with recommendations for improving demo practices, including the establishment of a reliable demo environment and investing in demo certification and coaching. Overall, it provides a data-backed perspective on the current state of sales demos and their significance in the sales process.
